W7 Flirty Eyes False Lash Effect Mascara - Black 15ml

Ingredients

The ingredient information below is based on currently available product listings. Cosmetic formulas can change, so the ingredient list printed on the product packaging should be treated as the final reference. (Superdrug)

Aqua (Water)

Aqua is the water component of the formula. It serves as a solvent and forms part of the base of the mascara formulation, allowing the other ingredients to be incorporated into a workable cosmetic product.

Beeswax

Beeswax contributes to the texture and structure of the mascara. In lash cosmetics, waxes help create a coating that can be distributed over individual lashes during application.

Stearic Acid

Stearic acid is included as part of the formulation and contributes to the texture and consistency of the mascara. It is commonly used in cosmetic products to help maintain the physical structure of formulas.

PVP

PVP is a film-forming ingredient. In mascara, film-forming ingredients help create a layer over the lashes after application, supporting the cosmetic’s finished appearance.

Candelilla Wax

Euphorbia Cerifera Cera, or candelilla wax, is a plant-derived wax listed in the formula. It helps contribute to the structure and consistency needed for application to the lashes.

Panthenol

Panthenol is included in the formula and is commonly used in cosmetics as a conditioning ingredient. It contributes to the overall ingredient profile of the mascara.

Tocopheryl Acetate

Tocopheryl acetate is a form of vitamin E used in cosmetic formulations. It is included in the published ingredient list and contributes to the formula’s conditioning-oriented profile.

Iron Oxides (CI 77499)

CI 77499 is a black iron oxide pigment used as a colourant. In this mascara, it provides the black colour that coats the eyelashes. (Superdrug)

How to Use

Step-by-Step Application

1. Complete your eye makeup before applying mascara.
2. Make sure your eyelashes are clean and dry.
3. Open the mascara and remove any obvious excess product from the wand.
4. Position the curved wand at the base of the upper lashes.
5. Gently sweep the brush upward toward the lash tips.
6. Work through the lashes carefully so the product is distributed evenly.
7. Allow the first coat to settle before deciding whether another light coat is needed.
8. Remove any visible excess carefully after application.

The product’s curved wand is specifically designed to help create a curling and emphasizing effect. (Superdrug)

Precautions

Use mascara only on the eyelashes and avoid direct contact with the eyes. Do not use the product if the eye area is irritated. Stop use if irritation or discomfort occurs.

Do not share mascara with other people. Keep the tube properly closed after use and avoid introducing unnecessary moisture or other substances into the container.

As the formula is not waterproof, avoid treating it as a waterproof eye product. (MAKEUP)

Simple Makeup Routine

For an uncomplicated routine, complete your foundation and other face makeup first. Apply eyeshadow and eyeliner if desired, then finish with W7 Flirty Eyes mascara. Start with a light coat and build gradually rather than applying too much product at once.

Highlights

Frequently Asked Questions