Rohto HadaLabo Shirojyun Premium Brightening Cream 50g
Hada Labo Shirojyun Premium Brightening Cream 50g is a moisturising face cream formulated with tranexamic acid, dipotassium glycyrrhizate, vitamin C derivative, vitamin E and two types of hyaluronic acid. It helps support hydrated, comfortable-looking skin while caring for uneven-looking tone and pigmentation concerns as part of a consistent skincare routine. (Rohto Shop)
5 in stock
Rohto Hada Labo Shirojyun Premium Brightening Cream 50g is a Japanese Hada Labo skincare product designed to combine moisturising care with brightening-focused skincare. The official Rohto product information lists it as a quasi-drug product and identifies tranexamic acid as the active brightening ingredient, alongside dipotassium glycyrrhizate as an anti-inflammatory active ingredient. (Rohto Shop)
The formula also contains hydrolyzed hyaluronic acid, sodium hyaluronate, magnesium ascorbyl phosphate (a vitamin C derivative), vitamin E and shea butter. These ingredients give the cream a combination of hydration, conditioning and skin-comfort-focused care. (Rohto Shop)
Key Benefits
The main benefit of this cream is its combination of moisturising and brightening-oriented care. Tranexamic acid is used as the designated brightening active, while the official product description states that the product is intended to help suppress melanin production and prevent the appearance of spots and freckles. (Rohto Shop)
Two forms of hyaluronic acid provide moisture-focused support, while vitamin C derivative and vitamin E contribute to the conditioning profile of the formula. The cream is therefore useful for people who want to keep hydration in their routine while also addressing uneven-looking skin tone.
The official formulation is weakly acidic and is made without fragrance, colourants, mineral oil, ethanol alcohol or parabens. (ロート製薬: 商品情報サイト)
Suitable Skin Type
This is a facial moisturising cream rather than a hair or body product. Its moisturising ingredients can make it a practical option for routines focused on maintaining comfortable, hydrated skin.
However, suitability is individual. If your skin is very sensitive or you are introducing active skincare for the first time, patch testing is a sensible precaution. Do not apply it to irritated, damaged or inflamed areas.
Why Choose It?
One reason to consider Shirojyun Premium is its relatively focused ingredient profile. Instead of relying on a large collection of cosmetic actives, the formulation combines tranexamic acid, dipotassium glycyrrhizate, two hyaluronic-acid forms, vitamin C derivative, vitamin E and shea butter. (Rohto Shop)
It is also suitable for shoppers looking for a Japanese skincare product from an established brand. Rohto’s official Bangladesh site identifies Hada Labo as one of its skincare brands available in Bangladesh. (Rohto)
Buying Information for Bangladesh
When buying Hada Labo Shirojyun Premium Brightening Cream in Bangladesh, check the exact product name, 50g size, packaging and batch information before purchase. Product availability and price can change, so BeautyBellBD should display the current price and stock status directly on the product page.
For authenticity, purchase from a trusted retailer and compare the packaging with official product information. The official Rohto Japan page identifies the 50g product with JAN code 4987241168453. (ロート製薬: 商品情報サイト)
For additional product verification, shoppers can consult the official Rohto product page.
Ingredients
Tranexamic Acid
Tranexamic acid is the designated brightening active in the official formulation. Rohto describes the product’s brightening function in terms of helping suppress melanin production and prevent spots and freckles. It is the key ingredient behind the product’s pigmentation-focused positioning. (Rohto Shop)
Dipotassium Glycyrrhizate
Dipotassium glycyrrhizate is listed as the anti-inflammatory active ingredient. It helps support skin comfort and is included alongside tranexamic acid in the formula. This combination gives the product both brightening-oriented and skin-condition-focused care. (Rohto Shop)
Hydrolyzed Hyaluronic Acid
Hydrolyzed hyaluronic acid is one of the two hyaluronic-acid ingredients listed by Rohto. It is included as a moisturising ingredient and helps the formula provide hydration-focused skincare for a softer, more comfortable skin feel. (Rohto Shop)
Sodium Hyaluronate
Sodium hyaluronate is the second hyaluronic-acid ingredient identified in the official ingredient list. It contributes to the product’s moisture-focused formulation and complements the other hydrating ingredients used in the cream. (Rohto Shop)
Magnesium Ascorbyl Phosphate
Magnesium ascorbyl phosphate is the vitamin C derivative included in the formula. Rohto identifies it as a skin-conditioning ingredient. It complements the product’s brightening-focused formulation without requiring the product to rely on pure ascorbic acid. (Rohto Shop)
Vitamin E
Vitamin E, listed as tocopherol in the ingredient information, is included as a skin-conditioning ingredient. It works alongside the moisturising and emollient components to support the overall conditioning profile of the cream. (Rohto Shop)
Shea Butter
Shea butter is included in the official ingredient list and contributes emollient qualities to the cream. It complements the humectant ingredients by helping provide a moisturising, nourishing feel suitable for a cream-based skincare step. (Rohto Shop)
How to Use
Step-by-Step Routine
- Cleanse your face: Start with a gentle facial cleanser and rinse thoroughly.
- Apply lotion or toner: If you use a hydrating lotion/toner, apply it before the cream.
- Use the cream: Take an appropriate amount and spread it evenly over the face and neck.
- Gently massage: Use light movements until the cream is comfortably distributed over the skin.
- Morning routine: If using it during the day, finish with a suitable sunscreen. This is especially important when your routine includes brightening-focused skincare.
- Evening routine: Use the cream as the moisturising step after your lotion/serum.
The manufacturer advises paying attention to your skin’s condition during use. If redness, swelling, itching, irritation or other unusual changes occur, discontinue use and seek professional advice if necessary. It should not be applied to wounds, swelling, eczema or other abnormal areas. Avoid contact with the eyes; if the product enters the eyes, rinse with water or lukewarm water. (Rohto Shop)
For a simple BeautyBellBD routine, pair this cream with a suitable facial cleanser → hydrating lotion/toner → Shirojyun Premium Cream → sunscreen in the morning. Avoid introducing several new active products at once so that you can more easily identify what works for your skin.
Highlights
| Product Detail | Information |
| Product Type | Facial brightening moisturising cream |
| Brand | Hada Labo / Rohto |
| Product Name | Shirojyun Premium Brightening Cream |
| Size | 50g |
| Best For | Hydration and brightening-focused routines |
| Skin Concerns | Uneven-looking tone, pigmentation concerns, dryness |
| Key Active | Tranexamic acid |
| Supporting Actives | Dipotassium glycyrrhizate |
| Hydrating Ingredients | Hydrolyzed hyaluronic acid, sodium hyaluronate |
| Vitamin Ingredients | Magnesium ascorbyl phosphate, vitamin E |
| Other Notable Ingredient | Shea butter |
| Formula Features | Fragrance-free, colourant-free, mineral-oil-free |
| Alcohol/Parabens | Ethanol alcohol-free and paraben-free |
| Related Category | Face Moisturizer / Brightening Skincare |
The ingredient and formula details above are based primarily on Rohto’s official product information. (Rohto Shop)
Frequently Asked Questions
Is Hada Labo Shirojyun Premium Cream good for brightening?
It is formulated specifically for brightening-focused skincare. Tranexamic acid is the designated brightening active, and the manufacturer describes the product as helping suppress melanin production and prevent spots and freckles. (Rohto Shop)
How should I use this cream?
Apply an appropriate amount after your lotion or other preceding skincare steps and spread it evenly over the face and neck. In the morning, follow with sunscreen.
Can I use it with other skincare products?
Generally, it can be included in a basic cleanser, lotion/toner, moisturiser and sunscreen routine. If you are adding other active products, introduce them gradually and monitor how your skin responds.
Is it suitable for sensitive skin?
The official formula is fragrance-free, colourant-free, mineral-oil-free, ethanol-free and paraben-free, but individual sensitivity can vary. (ロート製薬: 商品情報サイト) If irritation occurs, stop using the product.
What are the price, stock and delivery options in Bangladesh?
BeautyBellBD should display the current price, stock status and delivery information on its product page because these details can change. For authenticity, check the packaging and product information before purchasing.
Recently Viewed
Delivery Information
Authenticity Guarantee
We guarantee 100% authentic products sourced directly from official distributors and brand partners.
Read our Authenticity Promise →
